John Lervin

PCD stands for Propaganda cum Distribution. PCD franchise is consent or agreement granted by a pharma company giving the rights to any person or group, authorising them to carry out all business activities like promoting and selling the company’s goods on mutually decided terms and conditions. PCD franchise companies in India can do the marketing in two ways: Ethical Marketing: The company will hire medical representatives to market the products. The representative talks to the wholesalers, retailers, stockists, chemists, and doctors of a particular area and convince them to buy or prescribe the medicines or goods to the public within the marginal rate agreed by the company. PCD Franchise: In this type of business, PCD companies hire their distributors and give them monopoly rights to help them grow. Distributors employ Medical Representatives to get in touch with doctors in their area. Then doctors prescribe their medicines or pharma products. Also, PCD franchise companies promote t